1072_Consumer Psychology
Course Period：Now ~ Any Time
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Course Intro
Course Plan
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ch 01
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CH02：消費者購買決策
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CH3消費者知覺
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CH04：消費者學習與記憶
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CH5消費者動機
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CH06：消費者人格、自我概念與生活型態
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CH07：消費者態度
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ch08文化與消費者行為
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ch09社會因素的影響
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CH10
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ch11
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ch12
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CH13
Teacher / 楊卿
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