1121_Marketing Management
Course Period：Now ~ Any Time
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Course Intro
Course Plan
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CH1
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CH02 透視行銷環境
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CH03 維護行銷道德
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CH04 執行行銷研究
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CH05 分析消費者行為
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CH07 發展市場區隔、目標市場與定位
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chap8
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chap9
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Chap 15
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Chap 11
Teacher / 陳秀華
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