1131_Marketing Management
Course Period：Now ~ Any Time
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Course Intro
Course Plan
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Armstrong14_accessible_fullppt_05
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Armstrong14_accessible_fullppt_02
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Armstrong14_accessible_fullppt_03
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Armstrong14_accessible_fullppt_01
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ch6 由顧客價值驅動之行銷策略：為目標顧客創造價值1102
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ch1 行銷：創造與獲取顧客價值0905 (1)
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ch7 產品、服務與品牌：建立顧客價值1115
Teacher / 曹文琴
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