1132_Consumer Behavior
Course Period：Now ~ Any Time
LINE sharing feature only supports mobile devices
Course Intro
Course Plan
-
消費者行為-introduction-2025
-
CH06 消費者學習與記憶
-
CH01 消費者行為導論
-
CH04 消費者動機、價值觀與涉入
-
CH03 消費者購買決策
-
CH02 消費者行為與行銷策略
-
CH07 消費者態度
-
CH05 消費者知覺
Teacher / 賴建榮