1081_研究方法(企管碩一)
上課期間:從 即日起 到 無限期
LINE分享功能只支援行動裝置
課程介紹
課程安排
This course provides the principles, functions and methods of conducting research. Students are taught by lecturing, case studies and literature review, and are trained to be able to apply methodologies in research issues. This course introduces the following topics: Introduction to Business Research and Ethics, Designing and Planning a Research, Preparing Research Proposal, Understanding Research Philosophy and Methods: Questionnaire, Interview, Observation, Experiment, Case Study, Grounded Theory etc., Designing Questionnaire, Sampling Process, Handling and Analyzing Data, and Writing Research Reports.
課本&教材
Sekaran, U. and Bougie, R. (2016). Research Methods for Business, 7th ed. West Sussex, UK: John Wiley and Sons. ISBN 9781119165552
-
Syllabus
-
Learning Resources (Video Clips)
-
Cases
-
Literature Study / Review
-
Digital Lib
教師 / 林水順