1081_研究方法(企管硕一)
上课期间:从 即日起 到 无限期
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课程介绍
课程安排
This course provides the principles, functions and methods of conducting research. Students are taught by lecturing, case studies and literature review, and are trained to be able to apply methodologies in research issues. This course introduces the following topics: Introduction to Business Research and Ethics, Designing and Planning a Research, Preparing Research Proposal, Understanding Research Philosophy and Methods: Questionnaire, Interview, Observation, Experiment, Case Study, Grounded Theory etc., Designing Questionnaire, Sampling Process, Handling and Analyzing Data, and Writing Research Reports.
课本&教材
Sekaran, U. and Bougie, R. (2016). Research Methods for Business, 7th ed. West Sussex, UK: John Wiley and Sons. ISBN 9781119165552
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Syllabus
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Learning Resources (Video Clips)
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Cases
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Literature Study / Review
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Digital Lib
教师 / 林水順