1071_Research Methods
Course Period:2018-09-16 ~ Any Time
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Course Intro
Course Plan
This course is designed to equip graduate students with the conceptual foundations of social research methods in business community. We expect students not only to develop managerial planning and methodological rigor capabilities in conducting business studies, but also build up their integrity and senses responsible for securing ethical issues while in scientific knowledge inquiry.
Textbooks
Business Research Methods 12/e, Cooper, D.R. and Schindler, P.S., McGrall-Hill Publishing Co. Ltd.
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Syllabus
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Research in business
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Discussion Forum
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Research Ethics
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Discussion Forum
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Think like a researcher
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Research Design
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Measurement
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Sampling
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SURVEY PAPER
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EXPERIMENT PAPER
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CASE STUDY PAPER
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INDN Presentation - Survey
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VN+MNG Presentation - Experiment
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THAI - Presentation - Case
Teacher / 彭國芳